Investor Market Analysis
Are you interested in finding out how many potential investors are a fit for your fund by categories such as assets under management, investment strategy, manager type or lockup? What about understanding where these firms are located worldwide so that you can decide where and how to make a cost-effective investment into road trips?
First you have to size your market. You need to find out how many alternative investors, may be a good fit for your fund now. Based on criteria you select, BCP's strategic partners can tell you how many investors are a good fit by region in the United States or worldwide.
BCP is not a third party marketer or placement agent. We specialize in sales and marketing support for your strategic and tactical needs. In practical terms, this means that we can do all of the advance work and heavy lifting for you so that everything is prepared and ready to go up until the point when you pick up the phone or hit the button to send an email. We help you with your branding, messaging, marketing materials and also how you verbally present your message. This is the ante into the game.
The next crucial step is to find and access the list of potential investors who would truly be interested in what your firm has to offer. Via strategic partnerships, BCP has access to several state-of-the-art databases that allow us to do searches and find investors who are the most likely candidates for your firm.
And we can do this for you globally, as we recognize and understand the implications of the fact that 40% of alternative investors are in America, 40% in Europe and 20% in the rest of the world. We can run customized investor surveys for you that immediately tell you how many investors are a good fit for and would most likely be interested in hearing from you. We can slice the data geographically or by investor category, essentially telling you how many family offices, pension funds and endowments might be looking for your fund type at any given time.