All top investment firms spend substantial time, money and effort to find a design firm that will create the perfect logo. A logo may seem like a trivial issue, but that type of thinking may be creating a disadvantage when you could be creating an opportunity.
A logo represents another opportunity for you to create an image in an investor's mind. The goal is to create a compelling, relevant and up-to-date symbol that helps investors connect with your offering. Think of the BMW logo or that of Nike or FedEx. Those aren't just images or acronyms. You actually have feelings and judgments attached to those branded logos. The same principle applies to your logo as it relates to your marketing materials, image and brand.
Many fund managers make the mistake of choosing a logo based on something they just like or something for which one of the founders has affection. The associations those symbols may elicit for investor audiences may be drastically different from what your team has imagined, and are potentially a significant hindrance to creating an opportunity. Your company's logo is a direct connection to your company's brand, which in turn is a direct connection to the image of the message that you are trying to project to the marketplace.
It is important not to be frivolous or cavalier when choosing a logo. To the contrary, it is imperative that you give your logo design a lot of thought and consideration. BCP will take the time to understand your company and its key players, and to gather the information that will result in the creation of a logo that is a strong and simple representation of the image you are striving to achieve in the marketplace.