Hone Your Marketing Message
Every interaction with an investor is an opportunity for you to sell your firm and acquire allocations. Whether it is a phone call, face-to-face meeting or chance interaction, you need to be prepared at all times.
There are many firms with great performance records who still come away from most meetings without winning new business. The majority of fund managers do not even recognize the missteps they make without having the guidance of a qualified, experienced third party that will give them the immediate and honest actionable feedback that will help them increase their success rate.
Fund managers with great performance records are rarely world class marketing and sales professionals, nor should they be. However, they do need a more than rudimentary understanding of the key issues in order to be adroit at sales and marketing. This becomes extremely clear when you see brilliant fund managers fumble and stumble as they try to verbally explain their elevator pitch about who they are and what they do.
If you had 30 seconds, a minute or even five minutes to give a potential investor your pitch, are you absolutely confident that what you would communicate would translate into the most clear message regarding what differentiates your firm so that the investor is aware and truly interested in your offering?
The way to turn this situation around and win business consistently is to hone your marketing message as you also ensure that your verbal pitch is in sync with your marketing materials. As a marketing executive in your firm going after investor capital, you need to be able to verbalize your marketing message and make sure that message is echoed in all pieces of your marketing collateral.
If you have taken the time to develop your pitchbook, and now you get an audience with a particular investor, you and your team must be prepared with the key points, words, sequencing and flow of the message that will create strong interest in your fund. Everyone in your firm must be clear on each area to cover and present a united front so that your message is on-point, clear and easily understood.
At BCP, we have the background to extract the needed technical information from you with detailed questions that are specific to your situation, and then repackage it all to accomplish this goal. We have the expertise to get to the essence of the true value that you and your firm provide. We create messaging that will enable you to give a winning pitch, provide the most valuable information in a phone call, and to have a successful in-person conversation regarding your firm's story and value.