Our strategic relationships with state-of-the-art alternative investor database companies enable us to help our clients immediately match with the best investor targets. Leveraging the power of these regularly updated and sophisticated tools enables fund managers to identify the investors who will be most interested in and receptive to their message. BCP then helps design targeted email and phone messaging that prompts interest and action by the investors who are the best fit for potential allocations.
The more than 16,000 worldwide alternative investors in these databases have been identified, interviewed and vetted. As a result, fund managers' sales, marketing, and investor relations staff can use their time more efficiently to focus on setting up conference calls and meetings with the right targets, rather than updating stale contact information and investor mandates.
Successful alternative fund managers know that outbound spam marketing typically achieves a 1% response while well-planned outbound marketing efforts, focused on investors that are a good fit, generate an 8% - 15% response rate.