Whitepaper: By Dennis Ford, President & CEO Brighton House Associates

"Marketing Your Firm"

Due Diligence Questionnaire

Every company that has any transactions with your firm has a duty to perform due diligence to make sure that your fund's investment decisions are sound and compatible with their risk profiles. Prior to making any allocations, investors will request that the fund manager submit the answers to a due diligence questionnaire (DDQ). These questionnaires cover every major aspect of a fund's management, operation and organization. Investors are looking for extremely specific answers to highly specific questions. Investors require detailed responses that are written clearly and succinctly.

A fund manager who has done a great job with his tear sheet, pitchbook, and monthly or quarterly reports can still fail to close new business if he neglects to give the DDQ the appropriate time and effort. The way that you present this information significantly affects a potential investor's decision about a possible allocation. We help our clients through this important part of the sales process that can make or break your sales opportunity.

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